INDUSTRY INSIGHTS
Insights for senior
housing leaders.
Expert perspectives on senior housing strategy, design, operations, and market trends.
News & Industry Press
Making news in senior housing
The 29th Annual Ziegler Senior Living Strategy & Finance Conference brings together owners, operators, CFOs, and executive teams for three days of substantive conversations about capital deployment, repositioning, and what the next 24 months look like in this sector. I’ll be on-site tracking the gap between what pro formas assume about lease-up and what ProMatura data actually shows, and where operators are quietly outperforming the market right now.
If you’re attending, let’s connect in advance or find me on-site September 23-25 in Marco Island.
If you’re attending, let’s connect in advance or find me on-site September 23-25 in Marco Island.
November 27, 2024
AgeWell Solvere Living Co-CEO and Co-founder Kristin Kutac Ward is leaving her post at the end of the year in order to launch a new consulting company focused on senior living.
November 5, 2024
AgeWell Solvere Living, a senior living management company, has announced in a press release the departure of co-CEO and Solvere Living co-founder Kristin Kutac Ward, as she launches her new consultancy, Austera Group.
September 6, 2024
Staffing, particularly at the regional director level, kicked off the discussion at the “Best in Class Operators’ Blueprints for Success in a Challenging Market” panel at the 11th annual InterFace Seniors Housing Southeast conference on Wednesday, Aug. 28 in Atlanta.
September 7, 2022
Kristin Kutac Ward joins InterFace Seniors Housing conference panel and argues that delays in building materials is one of the biggest hurdles slowing down new seniors housing developments.
July 2, 2019
Wallprotex speaks with Austera Group Co-Founder Michelle Clark as part of a series of healthcare designers dicussing their work.
January 4, 2019
The senior living sector in 2019 will be anything but static, from fancy food options to new home styles. Kristin Kutac Ward suggests how will the industry handle a sticky labor shortage.
Blog Articles
Practical thinking for a complex industry
Most communities are already generating leads and giving tours, so the breakdown that stalls conversion is rarely effort, it is the missing clarity between positioning, process, and experience.
Kristin Ward
Most communities are already generating leads and giving tours, so the breakdown that stalls conversion is rarely effort, it is the missing clarity between positioning, process, and experience.
Kristin Ward
Occupancy in 2026 is not won by marketing harder, it is engineered by diagnosing the real problem with data and aligning pricing, sales, product, and experience with how families decide today.
Kristin Ward
Senior housing consulting is not day-to-day management or generic marketing advice, it is the strategic alignment of market demand, sales, pricing, and product that turns clarity into a competitive advantage.
Kristin Ward
Podcast and Industry Interviews
Conversations with senior housing leaders
February 27, 2025
What can senior living operators do to stay competitive? In this first of a two part conversation, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kristin Kutac Ward, President of Austera Group, about positioning senior living communities to maximize their potential.
January 2, 2025
From senior living design and architecture expertise to capital markets, Michelle Clark, Austera Group Co-Founder, discusses what products should look like.
Networking & Events
Past Events and Conferences
LET'S CHAT
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