Senior Living Sales Strategy That Actually Works
April 30, 2026
Sales is often seen as the primary lever for improving occupancy in senior living. But more activity does not always lead to better results. Many
Senior Living insights and articles written by our team of senior housing consultants.
Sales is often seen as the primary lever for improving occupancy in senior living. But more activity does not always lead to better results. Many
Senior housing repositioning is the strategic process of realigning a community’s product, pricing, care mix, and market positioning to better match local demand and improve
Improving senior living occupancy in 2026 requires more than increasing leads. Communities that succeed this year will not simply market harder. They will align pricing,
Senior housing consulting is strategic advisory support designed to help owners, operators, and investors improve performance, reposition assets, and make informed growth decisions regarding their
What can senior living operators do to stay competitive?
In this first of a two part conversation, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kristin Kutac Ward, President of Austera Group, about positioning senior living communities to maximize their potential.
From senior living design and architecture expertise to capital markets, Michelle Clark, Austera Group Co-Founder, discusses what products should look like.
AgeWell Solvere Living Co-CEO and Co-founder Kristin Kutac Ward is leaving her post at the end of the year in order to launch a new consulting company focused on senior living.
AgeWell Solvere Living, a senior living management company, has announced in a press release the departure of co-CEO and Solvere Living co-founder Kristin Kutac Ward, as she launches her new consultancy, Austera Group.
Staffing, particularly at the regional director level, kicked off the discussion at the “Best in Class Operators’ Blueprints for Success in a Challenging Market” panel at the 11th annual InterFace Seniors Housing Southeast conference on Wednesday, Aug. 28 in Atlanta.