The Spark: Michelle Clark

The Spark: Michelle Clark

Environments for Aging

In this new regular column, industry members tell personal stories of what’s inspired their senior living design careers. Here, Austera Group Co-Founder Michelle Clark shares how her mother’s Alzheimer’s diagnosis uniquely shaped her career and design approach.

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MORE INSIGHTS

No One Ever Asked 2026 Sales Summit Presentation

September 21, 2026

4 Min Read Time

I shopped more than thirty senior living communities with a real story to tell. Not one person asked for it — and twenty years of industry benchmarking says that was the pattern, not bad luck.
Picture of Kristin Ward

Kristin Ward

blog-feature-sales-strategy-infographic

June 9, 2026

7 Min Read Time

Most communities are already generating leads and giving tours, so the breakdown that stalls conversion is rarely effort, it is the missing clarity between positioning, process, and experience.
Picture of Kristin Ward

Kristin Ward

blog-feature-repositioning-infographic

May 6, 2026

6 Min Read Time

Most communities are already generating leads and giving tours, so the breakdown that stalls conversion is rarely effort, it is the missing clarity between positioning, process, and experience.
Picture of Kristin Ward

Kristin Ward